skimsSKIMS Home is a brand extension concept that expands SKIMS into the home and bedding category while maintaining the brand’s focus on comfort, intimacy, neutral tones, and elevated everyday essentials. The concept includes a curated product line of bedding, towels, pillows, and sleep accessories designed to feel soft, minimal, and luxurious while staying cohesive with SKIMS’ existing visual identity. Through packaging design, website mockups, product presentation, campaign direction, and social media strategy, the project positions SKIMS Home as a natural lifestyle extension that brings the brand’s signature comfort into the bedroom and home environment.
January 2025
This project allowed me to apply skills in brand extension strategy, product development, packaging design, visual merchandising, website mockup creation, campaign planning, and consumer-focused storytelling. I explored how a fashion and intimates brand could successfully enter a new product category by maintaining recognizable brand codes while expanding into a broader lifestyle market. The final concept combines minimalist design, neutral color direction, clean digital retail layouts, and a soft editorial campaign to create a cohesive launch strategy for a potential SKIMS Home line.
