I am a fashion marketing and management student focused on brand strategy, merchandising, and creative storytelling. My work explores the intersection of fashion, culture, and consumer behavior to create thoughtful and engaging brand experiences.

Through projects in private label development, trend forecasting, and brand concept creation, I approach fashion from both a creative and analytical perspective. Combining research, visual direction, and merchandising strategy to develop ideas that are both compelling and commercially relevant.

I am particularly interested in how brands communicate identity and connect with their audiences, using storytelling and strategy to build meaningful, culturally aware experiences.