JADED LONDONAMBER is an AI-powered styling concept designed for Jaded London to enhance the brand’s digital retail experience. Built as an integrated layer within Jaded London’s existing e-commerce site, AMBER helps users move beyond traditional browsing by generating complete, occasion-based outfits tailored to their personal style, fit preferences, body profile, and shopping behavior. The concept includes features such as shade and silhouette calibration, conversational styling, digital closet integration, personalized product recommendations, and AI-driven fit confidence to create a smoother path from discovery to checkout.
APRIL 2026
This project allowed me to apply skills in consumer journey mapping, digital retail strategy, UX/UI design, visual research, brand analysis, and concept development. I developed a launch-ready system that connects social commerce, e-commerce, personalization, and AI styling while maintaining Jaded London’s bold, trend-driven identity. Through mockups, interface design, and strategic storytelling, I explored how emerging technology can improve product discovery, reduce shopping hesitation, and transform online fashion retail from searching for products into styling complete looks.
