Victoria secret: Gameday glam Game Day Glam is a collaboration concept between Victoria’s Secret and the NFL that reimagines game-day fashion through a more feminine, elevated, and style-forward lens. The project merges Victoria’s Secret’s sensual, playful brand identity with the bold culture of football, creating a capsule collection that includes team-color lingerie sets, satin bodysuits, bomber jackets, lounge pieces, and fan-inspired accessories. Through product assortment planning, target consumer research, visual merchandising, campaign development, and retail strategy, the concept positions game-day apparel as both fashionable and emotionally connected to fandom.
DECEMBER 2025
This project allowed me to apply skills in collaboration strategy, assortment planning, retail math, trend forecasting, target consumer analysis, product development, visual merchandising, and brand storytelling. I developed a full launch strategy that included six-month buying plans, product assortments, store rollout planning, competitive research, influencer/persona alignment, and digital and physical retail visuals. Overall, the project explores how two major brands can connect fashion, sports, culture, and consumer identity to create a more inclusive and aspirational game-day shopping experience.
